Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

• Account Information: Guest accounts receive a server-backed user ID and in-game nickname. If you choose Google, Apple, or Facebook sign-in, we also receive an account identifier and information made available by that provider. Providing an email address directly to us is optional.
• Customer Support: If you contact us for support, we may collect your name, email address, and any other information you choose to provide.
• Reviews and Feedback: If you submit a rating, review, comment, suggestion, or other feedback through the Service, we collect the content you provide.

1.2 Information We Collect Automatically

• Device Information: We collect information about your device, including hardware model, operating system and version, unique device identifiers (such as the Google Advertising ID), IP address, and mobile network information.
• Usage and Interaction Data: We collect information about your interactions with the Service, such as your game progress, choices made, features used, items purchased (Purchase History), and other gameplay data.
• Performance and Diagnostic Data: To maintain and improve the stability of our Service, we automatically collect crash logs and other diagnostic data related to app performance.
• Approximate Location: Analytics and attribution services may infer your approximate location (such as country or city) from your IP address for analytics and marketing-performance measurement. The Service does not request Android precise or approximate location permission for this processing.

1.3 Information from Third Parties

• Social Media Platforms: If you choose to connect your social media accounts (e.g., Facebook, Google, Apple), we receive information from your profile in accordance with your privacy settings on that platform, such as your name, email address, and a unique account ID.
• Advertising and Attribution Partners: We receive information from our partners to measure the effectiveness of our marketing campaigns. This helps us understand which ads led you to install our game.

1.4 Tracking Technologies and Analytics

We use third-party service providers to help us operate, analyze, and improve our Service. These partners collect and process user data on our behalf. Our key providers include:

• Firebase (Google): We use Firebase Authentication for supported sign-in methods and Firebase Cloud Messaging for push notifications.
• Unity Crash Reporting: We use Unity's crash-reporting service to receive crash logs and related technical information so we can diagnose stability problems.
• Unity Analytics: We use Unity Analytics to measure use of the Service and improve its features.
• Amplitude: We use Amplitude for in-depth product analytics to understand user behavior and improve game features.
• AppsFlyer: We use AppsFlyer for mobile attribution and marketing analytics, which helps us measure the performance of our advertising campaigns and protect against fraud.
• Meta: The Facebook SDK supports Facebook sign-in and may collect app events and advertising identifiers for analytics and advertising measurement.

These tools may use cookies, device identifiers, and similar technologies to collect and store information.

2. How We Use Your Information

We use the information we collect for purposes including:

• Providing and Improving the Service: To operate and enhance the Service's functionality and user experience.
• Communication: To send you updates, security alerts, and support messages.
• Legal Compliance: To comply with legal obligations and enforce our agreements.

We process your personal data based on the following legal grounds:

• Consent: For sending promotional communications.
• Contractual Necessity: To provide the Service you have requested.
• Legitimate Interests: For improving our Service and ensuring security.
• Legal Obligations: To comply with applicable laws and regulations.

3. Sharing of Your Information

We do not sell your personal information to third parties. We may share your information in the following situations:

3.1 With Service Providers

Third-party vendors may access your information to perform tasks on our behalf, such as hosting services, customer support, and analytics.

3.2 Legal Obligations

We may disclose your information to comply with legal processes or governmental requests.

3.3 Business Transfers

In the event of a merger, acquisition, or asset sale, your information may be transferred to the successor organization.

4. Your Choices and Rights

4.1 Access and Correction

You may access, update, or correct your account information at any time by logging into your account or contacting us.

4.2 Opt-Out of Marketing Communications

You can opt-out of receiving promotional emails by following the unsubscribe instructions in those emails or by contacting us at support@lovelifesim.com.

4.3 Push Notifications

You may opt-out of receiving push notifications by adjusting the settings on your device.

4.4 Location Information

We do not request access to Android precise or approximate location permissions. Approximate location may instead be inferred from your IP address by our analytics and attribution providers and therefore is not controlled by your device's location-permission setting.

4.5 Account and Data Deletion

You can request deletion from within the Service under Settings > Delete Account or through our web deletion form. Guest users may identify their account using the UID shown in the Service's Settings screen. Deleting an account deletes its associated profile and gameplay data, subject to limited retention described below.

5. Data Security

We implement reasonable security measures to protect your information from unauthorized access and disclosure. However, no internet transmission is entirely secure, and we cannot guarantee absolute security.

6. User Rights

6.1 Rights Under GDPR

If you are located in the EEA, you have the following rights regarding your personal data:

• Access: Request access to your personal data.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your personal data.
• Restriction: Request restriction of processing.
• Portability: Request transfer of your data to another service.
• Objection: Object to processing based on legitimate interests.
• Withdrawal of Consent: Withdraw consent at any time.

To exercise these rights, please contact us at support@lovelifesim.com.

6.2 Rights Under CCPA

If you are a California resident, you have the following rights:

• Right to Know
• Right to Delete
• Right to Opt-Out
• Right to Non-Discrimination

To exercise these rights, please contact us at support@lovelifesim.com.

7. Data Retention

We retain account, profile, gameplay, analytics, and diagnostic information only for as long as reasonably necessary to provide, secure, analyze, and improve the Service or to meet legal obligations. When an account is deleted, we delete or de-identify associated data unless limited retention is required for a legitimate legal purpose. Purchase records or receipts may be retained where necessary for tax, accounting, fraud prevention, chargebacks, or other legal obligations. You may request deletion using our web deletion form or by contacting us.

8. Children's Privacy

Our Service is intended only for users who are at least 16 years old. We do not knowingly collect personal information from anyone under 16. If we become aware that a person under 16 has provided personal information, we will take steps to delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have data protection laws different from those in your country. By using the Service, you consent to the transfer of your information.

10. Changes to This Privacy Policy

We may update this Policy periodically. We will notify you of significant changes by posting the new Policy on this page and updating the "Last Updated" date. We encourage you to review this Policy regularly.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

• Email: support@lovelifesim.com
• Address: Atomic Games Limited, Room s032, 2/F, The Capital, 61-65 Chatam Road South, Tsim Sha Tsui, Hong Kong